August 8th 2016

aug8Today marks the last day before the deeming regulations kick in. As of tomorrow, the landscape of the vapor industry as we know it changes dramatically. This is just a snapshot of what this means for our beloved industry:

  • Vapor businesses are being forced to lie to consumers and are not allowed to make any claims through advertising, public statements, or their customers that these products are at least 95% less harmful, have fewer or no additives, has no tar or carbon monoxide when compared to other tobacco products. This ONLY applies to businesses though so for the consumers, keep preaching the truth because you are now the only voice of truth we have.
  • Shops, manufacturers and advocacy organizations are no longer allowed to give away free samples to the consumers; this applies to flavor sampling and giving away free product via rewards (“Buy 2 get 1” IS acceptable however). Customers MUST pay for sampling BEFORE you can sample a new flavor. For our retailers, you will need a SKU set up in you POS where you can record and show evidence of the charge. If you are a consumer, today August 7th, is the last day you can sample without paying so get out there TODAY and support your local vape shops to try as many of the new lines that have been introduced in the last few months.
  • No new products, improvements to existing products or innovations may be introduced to the market. This means:
    • No new liquids that were not previously sold or marketed prior to August 8th can be introduced.
    • Retailers must stop building coils & changing cotton
    • Retailers cannot teach a customer how to assemble their device and use it safely, fill their tanks, drip e-liquid on cotton or offer a repair service.
  • All retailers MUST check your government issued photo ID for EVERY customer who appears under the age of 27 – no exceptions. Even if you are a customer who has frequented the location for years, you must produce your ID for every single transaction if you appear under 27.

We know this is a difficult time for everyone and as of Monday, our retailers and manufacturers will be officially entering into a new time of uncertainty. We ask all consumers to remain patient with the businesses while they work to ensure they meet all the necessary regulations. There is still much work to be done on their side to meet the upcoming further deadlines so please be understanding. We would like to ask all consumers to funnel their frustration towards the federal fight. There are a few things you can do to help:

  1. Visit august8th.org to fill out the form and urge your federal representatives to support HR2058 and the Cole/Bishop Amendment.
  2. Participate in the #WeAreVapor call to action by taking a photo in front of your favorite shop and posting to social media and tagging your federal representatives http://utsmokefree.org/2016/07/vta-consumer/
  3. Support the Right2Be Smoke Free Coalition by donating money to help fund the lawsuit against the FDA https://www.r2bsmokefree.org/donations/fda-contribution/
  4. Every vapor business should be supporting advocacy through joining or financially supporting an organization of your choice who helps fight the local battles. There are national organizations such as SFATA, CASAA, AVA, and VTA who are focused heavily on the national FDA fight and they need & deserve your support too.

We ask all customers to please NOT get angry at your retailer as they must do all this to follow federal laws to avoid stiff penalties. This is NOT the time to give up but you should NOT stay calm. We must work TOGETHER instead of against one another and focus our attention on the preservation of the industry that each one of you fought hard to build. Write your congressman, send in letters to the editor of your local papers, donate money to the cause but do not just sit back expecting advocates to fight the fight. This is a time that our #VapeFam must come together to fight. This is a battle that will take EVERYONE to participate in to help win back the industry that was founded to save lives….#ABillionLives

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